Let's Do This is a registration platform and marketplace for endurance events, which it now calls an AI registration platform, giving organisers insights such as registration trends and pricing ideas. It is run by SBAR Endurance Ltd., based at 33 Broadwick Street in London, with a US entity, SBAR Endurance Inc. Its partners include Danish race organiser Sparta Athletics & Running and the Eugene Marathon, and it has launched Experience Agent, an AI agent for event customer service.
Same category, HQ in United Kingdom
ENEngyne-Health is a UK fitness app that generates AI-powered training plans for cycling, running, swimming and rowing. Premium members earn loyalty points redeemable with partner brands.
AI endurance training app
SPSport:80 develops technology for governing bodies and other sports organisations to manage participants and administration. Founded in 2012, it says its staff's experience as players, coaches and competitors informs software design and support. Its platform is aimed at helping sport organisations run services and serve members, rather than making sports equipment or acting as an event sponsor; any scale claims on its website remain its own figures.
Sports governing body administration
BOBookteq is self-service booking and management software for sports facilities, school lettings and spaces in the UK. Schools, local authorities, trusts and operators use it to bring courts, pitches and halls online, automate bookings and increase use and revenue, for example to manage tennis, badminton, squash and netball courts.
Sports facility booking
RURunna is a UK-headquartered app that builds personalised running plans and coaching, from a faster 5K to a first marathon. Strava agreed to acquire the company in April 2025, bringing Runna together with the world's largest fitness community.
Personalised running training plans
STSTATSports develops wearable athlete-monitoring and performance-analysis technology for teams and individuals. Its 2025 announcement says Sony acquired a majority share of STATSports Group, bringing its wearable tracking tools into Sony's sports data business alongside optical-tracking services. The company says it began in 2008 and markets performance data to help coaches and athletes make decisions. Claims about injury prevention or improvement are company aims, not outcomes independently established for every user.
GPS athlete performance tracking
STStreamAMG supplies direct-to-fan video and OTT technology for sports rights holders. Its BLAZE product provides a streaming service across web, mobile and connected TV, combining live and on-demand sports video with back-end delivery tools. The company says World Curling uses BLAZE for The Curling Channel, which hosts live events and on-demand content, and that the Canadian Elite Basketball League uses the technology for CEBL+. StreamAMG also offers operational support for video delivery; those named services are examples on its own product page, not an exhaustive client list.
Direct-to-fan video streaming
TETeamUp is fitness-business software for gyms, studios and instructors, covering class bookings, customer management and related administration. Its own company page dates its launch to 2012. DaySmart announced that it acquired TeamUp in 2022 and added the product to its fitness and recreation software portfolio. The companies' statements about customer satisfaction or the size of the customer base are their own, not independent rankings of fitness-management products.
Fitness business scheduling and management
