Sport:80 develops technology for governing bodies and other sports organisations to manage participants and administration. Founded in 2012, it says its staff's experience as players, coaches and competitors informs software design and support. Its platform is aimed at helping sport organisations run services and serve members, rather than making sports equipment or acting as an event sponsor; any scale claims on its website remain its own figures.
Same category, HQ in United Kingdom
INInPlayer is a pay-per-view and subscription platform that lets content owners stream live and on-demand video at scale and monetize it with a paywall on any screen. Founded in 2010, it describes itself as the world's leading pay-per-view and subscription solution, backed by more than a decade of online payments experience. Its partner ecosystem includes broadcast services company Arqiva and sports data provider Sportradar.
Video paywall and monetisation
STSTATSports develops wearable athlete-monitoring and performance-analysis technology for teams and individuals. Its 2025 announcement says Sony acquired a majority share of STATSports Group, bringing its wearable tracking tools into Sony's sports data business alongside optical-tracking services. The company says it began in 2008 and markets performance data to help coaches and athletes make decisions. Claims about injury prevention or improvement are company aims, not outcomes independently established for every user.
GPS athlete performance tracking
ENEngyne-Health is a UK fitness app that generates AI-powered training plans for cycling, running, swimming and rowing. Premium members earn loyalty points redeemable with partner brands.
AI endurance training app
LELet's Do This is a registration platform and marketplace for endurance events, which it now calls an AI registration platform, giving organisers insights such as registration trends and pricing ideas. It is run by SBAR Endurance Ltd., based at 33 Broadwick Street in London, with a US entity, SBAR Endurance Inc. Its partners include Danish race organiser Sparta Athletics & Running and the Eugene Marathon, and it has launched Experience Agent, an AI agent for event customer service.
Endurance event marketplace
PLPlayermaker sells a football performance tracker worn on players' boots, with sensors and software that analyse movement, involvement and use of each foot. Its platform gives players and coaches motion data, left/right-foot analysis and feedback for practice and match play. The company markets the system to individuals, clubs and federations and says it is used by elite organisations; its performance-improvement figures are vendor claims, not independently verified outcomes.
Football wearable tracking
STStreamAMG supplies direct-to-fan video and OTT technology for sports rights holders. Its BLAZE product provides a streaming service across web, mobile and connected TV, combining live and on-demand sports video with back-end delivery tools. The company says World Curling uses BLAZE for The Curling Channel, which hosts live events and on-demand content, and that the Canadian Elite Basketball League uses the technology for CEBL+. StreamAMG also offers operational support for video delivery; those named services are examples on its own product page, not an exhaustive client list.
Direct-to-fan video streaming
BOBookteq is self-service booking and management software for sports facilities, school lettings and spaces in the UK. Schools, local authorities, trusts and operators use it to bring courts, pitches and halls online, automate bookings and increase use and revenue, for example to manage tennis, badminton, squash and netball courts.
Sports facility booking
GEGenius Sports provides sports data, analytics, AI, advertising and fan-engagement technology to teams, leagues, brands, content owners and sportsbooks. Its products support official data collection, performance analysis, automated officiating, live video augmentation, personalised campaigns, sports-media buying, gamification and betting experiences. FANHub helps organisations plan and run campaigns using fan and sports data, while Second Spectrum applies computer vision and machine learning to tracking, tactical analysis and broadcast experiences.
Official sports data and analytics
