InPlayer

PL

Playermaker

Playermaker sells a football performance tracker worn on players' boots, with sensors and software that analyse movement, involvement and use of each foot. Its platform gives players and coaches motion data, left/right-foot analysis and feedback for practice and match play. The company markets the system to individuals, clubs and federations and says it is used by elite organisations; its performance-improvement figures are vendor claims, not independently verified outcomes.

Football wearable tracking

SP

Sport:80

Sport:80 develops technology for governing bodies and other sports organisations to manage participants and administration. Founded in 2012, it says its staff's experience as players, coaches and competitors informs software design and support. Its platform is aimed at helping sport organisations run services and serve members, rather than making sports equipment or acting as an event sponsor; any scale claims on its website remain its own figures.

Sports governing body administration

ST

STATSports

STATSports develops wearable athlete-monitoring and performance-analysis technology for teams and individuals. Its 2025 announcement says Sony acquired a majority share of STATSports Group, bringing its wearable tracking tools into Sony's sports data business alongside optical-tracking services. The company says it began in 2008 and markets performance data to help coaches and athletes make decisions. Claims about injury prevention or improvement are company aims, not outcomes independently established for every user.

GPS athlete performance tracking

GE

Genius Sports

Genius Sports provides sports data, analytics, AI, advertising and fan-engagement technology to teams, leagues, brands, content owners and sportsbooks. Its products support official data collection, performance analysis, automated officiating, live video augmentation, personalised campaigns, sports-media buying, gamification and betting experiences. FANHub helps organisations plan and run campaigns using fan and sports data, while Second Spectrum applies computer vision and machine learning to tracking, tactical analysis and broadcast experiences.

Official sports data and analytics

BO

Bookteq

Bookteq is self-service booking and management software for sports facilities, school lettings and spaces in the UK. Schools, local authorities, trusts and operators use it to bring courts, pitches and halls online, automate bookings and increase use and revenue, for example to manage tennis, badminton, squash and netball courts.

Sports facility booking

BO

Bowls Club Digital

Bowls Club Digital builds websites and club-management tools for lawn bowls and indoor bowls clubs, including member areas, online rink booking and fixtures, serving clubs worldwide from the UK.

Club websites and management tools for bowls clubs

EN

Engyne-Health

Engyne-Health is a UK fitness app that generates AI-powered training plans for cycling, running, swimming and rowing. Premium members earn loyalty points redeemable with partner brands.

AI endurance training app

LE

Let’s Do This

Let's Do This is a registration platform and marketplace for endurance events, which it now calls an AI registration platform, giving organisers insights such as registration trends and pricing ideas. It is run by SBAR Endurance Ltd., based at 33 Broadwick Street in London, with a US entity, SBAR Endurance Inc. Its partners include Danish race organiser Sparta Athletics & Running and the Eugene Marathon, and it has launched Experience Agent, an AI agent for event customer service.

Endurance event marketplace