Liforme makes high-performance yoga mats and yoga equipment and ships to more than 100 countries. Its mission is to support and encourage yoga practice with useful products while bringing the values of yoga into business, prioritising planet and people, environmental and social justice and ethical practice. Its global "Live for More" community is built around challenging norms and giving back, and the brand says it aims to be transparent about what its mats are made of.
Same category, HQ in United Kingdom
SPSports Direct is a UK sports retailer founded in 1982 by Mike Ashley, who opened his first shop selling sporting and skiing goods in Maidenhead. It sells sports clothing, footwear, accessories and equipment in store and online, from brands such as Nike, adidas and Slazenger. It has hundreds of stores across the UK, Europe and Malaysia and is part of Frasers Group.
Sports retail
APApeks is a British scuba diving brand known for regulators, BCDs, masks and dive wear, and is part of Aqualung. Its history page says two diving and engineering enthusiasts started it in the mid-1970s.
Scuba regulators and diving equipment
APPioneer of ultralight rackless luggage, developing waterproof race and expedition packs tested across long-distance cycling events. The range is split across racing, expedition and backcountry systems, using rackless bags for long-distance road, gravel and off-road travel.
Ultralight bikepacking bags
BEBerghaus is a British outdoor clothing and equipment brand founded in 1966 by Gordon Davison and Peter Lockey in North East England, where it is still based. It makes durable kit for time outdoors, from everyday walks to mountain adventures. The brand also runs a repair programme, Repairhaus, to keep its gear in use for longer.
Outdoor clothing and equipment
BIBird Cycleworks makes mountain bikes and operates from Consett in the UK. Its range covers full-suspension bikes and hardtails, with direct sales and demo-bike services.
Mountain bikes
BLBLK BOX makes strength and conditioning equipment at its headquarters near Belfast. It combines in-house manufacturing with gym design and fit-out services for training facilities and home gyms.
Strength training equipment
