LifeFit Group

NI

Nielsen Sports

Nielsen Sports is Nielsen's sports business, offering sponsorship analytics and fan intelligence, and it calls itself the global leader in that field. It helps brands and rights holders find and connect with their audiences, using expert analysis, data and AI to set the fair market value of sponsorships, and studies fans' engagement, attitudes and behaviour alongside data on what people watch, listen to and buy. Its products include fan insight trackers, such as a regularly updated soccer fan tracker.

Sports marketing and advisory services

SP

SPORTFIVE

SPORTFIVE is a sports and entertainment marketing agency. Its official about page describes bringing brands, rights holders, media platforms and fans together through partnerships and campaigns. The company presents collaboration, data and creative work as its method; language about being the most progressive agency is its own ambition rather than an independent ranking. Named clients and athlete relationships can change, so its general service description is more durable than a list of current deals.

Sports marketing and advisory services

SP

SportsTechX

SportsTechX researches sports technology companies, investment and innovation for decision-makers in sport. Its intelligence platform tracks the market and helps sports organizations, founders and investors identify trends and potential partners.

Sports technology market intelligence