Nielsen Sports
Nielsen Sports is Nielsen's sports business, offering sponsorship analytics and fan intelligence, and it calls itself the global leader in that field. It helps brands and rights holders find and connect with their audiences, using expert analysis, data and AI to set the fair market value of sponsorships, and studies fans' engagement, attitudes and behaviour alongside data on what people watch, listen to and buy. Its products include fan insight trackers, such as a regularly updated soccer fan tracker.
Sports marketing and advisory services
