Ni

Nielsen Sports

Sports marketing and advisory services

Industry

Services

Description

Nielsen Sports is Nielsen's sports business, offering sponsorship analytics and fan intelligence, and it calls itself the global leader in that field. It helps brands and rights holders find and connect with their audiences, using expert analysis, data and AI to set the fair market value of sponsorships, and studies fans' engagement, attitudes and behaviour alongside data on what people watch, listen to and buy. Its products include fan insight trackers, such as a regularly updated soccer fan tracker.

Sport Focus

FootballBasketballGolf
Listed since 19 Sep 2026 · Last verified 27 Sep 2026
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Similar brands

Same category, HQ in Germany

SP

SPORTFIVE

SPORTFIVE is a sports and entertainment marketing agency. Its official about page describes bringing brands, rights holders, media platforms and fans together through partnerships and campaigns. The company presents collaboration, data and creative work as its method; language about being the most progressive agency is its own ambition rather than an independent ranking. Named clients and athlete relationships can change, so its general service description is more durable than a list of current deals.

Sports marketing and advisory services

Services
Hamburg, Germany

HQHamburg, Germany

Founded year2001

MarketsEurope

TierProfessional · Enterprise