NordicTrack

BO

Bowflex

BowFlex makes premium home exercise equipment, including the Xtreme 2 SE Home Gym, with an industry-leading warranty, expert delivery and assembly, and no required subscriptions. Its training platform offers adaptive workouts, workouts in scenic destinations and on-demand instructor-led classes. BowFlex is now a Johnson Health Tech brand: Johnson Health Tech Retail acquired the BowFlex, Schwinn and JRNY brand assets in a bankruptcy sale completed in April 2024.

Specialist sports equipment

LI

Life Fitness

Life Fitness makes commercial and home fitness equipment for gyms, hotels, homes and other settings, covering cardio and strength training. It operates as one unified company with two brands, Life Fitness and Hammer Strength. The company says its legacy began in 1968 with the LifeCycle, which it calls the first electronic exercise machine.

Specialist sports equipment

PE

Peloton

Peloton combines connected exercise machines, software and instructor-led classes for home fitness. Its Bike and Bike+, Tread and Row equipment connect members to cycling, running, rowing and other classes, with features such as a live leaderboard and on-demand sessions. The company says it began in 2012 with the aim of bringing the atmosphere of boutique fitness classes into people's homes; its platform also uses curated music and community events.

Specialist sports equipment

PR

Precor

Precor designs commercial fitness equipment for gyms and other facilities, including treadmills, elliptical trainers, stair climbers, rowers and strength machines. The company says it was founded in 1980, launched its first rower in 1981 and introduced its EFX elliptical cross trainer in 1995. Its more recent products include connected cardio consoles and strength lines; the company presents these as equipment for facility operators rather than a direct-to-consumer subscription service. Precor is part of Peloton.

Specialist sports equipment

AM

American Barbell

American Barbell supplies barbells, weights and gym equipment from Las Vegas, Nevada. Its collection serves home and commercial gyms, with a warehouse and an appointment-only showroom.

Strength training equipment

AR

Arsenal Strength

Arsenal Strength makes strength equipment and provides custom gym-design services. Its headquarters and plant are in Knoxville, Tennessee, with a separate showroom for viewing its equipment.

Strength training equipment

BA

Balanced Body

Balanced Body is a maker of Pilates equipment headquartered in Sacramento, California. It builds its equipment in Sacramento.

Pilates equipment

BO

Body-Solid

Body-Solid designs fitness equipment from its headquarters in Forest Park, Illinois. Its range includes multi-station home gyms, power racks, functional trainers and cardio equipment, supplied through dealers and retailers.

Strength and cardio equipment