Peloton

BO

Bowflex

BowFlex makes premium home exercise equipment, including the Xtreme 2 SE Home Gym, with an industry-leading warranty, expert delivery and assembly, and no required subscriptions. Its training platform offers adaptive workouts, workouts in scenic destinations and on-demand instructor-led classes. BowFlex is now a Johnson Health Tech brand: Johnson Health Tech Retail acquired the BowFlex, Schwinn and JRNY brand assets in a bankruptcy sale completed in April 2024.

Specialist sports equipment

CO

Concept2

Concept2 was started in 1976 in a Vermont barn by brothers Peter and Dick Dreissigacker, who had made carbon fiber oars while training for the Montreal Olympic trials. It made its first rowing machine in 1981, and its RowErg is used by Olympians, commercial gyms and home users for rowing training, testing and racing, alongside its oars and other ergs.

Specialist sports equipment

HY

Hydrapak

HydraPak has designed performance hydration systems for more than 20 years. Its range includes reservoirs, soft flasks and bottles made for athletes and equipment-brand partners who need dependable hydration in demanding conditions. Its headquarters are in Longmont, Colorado.

Sports hydration systems

HY

Hydrow

Hydrow was created by championship-winning rower and former US National Team coach Bruce Smith to capture the full-body connection of rowing on the water. The brand makes connected rowing machines and a strength-training platform built around its idea of 'Fluid Strength'.

Connected rowing machines

IN

Incrediwear

Incrediwear makes recovery sleeves, supports and apparel for athletes and everyday use. Founded by Jackson Corley, it uses proprietary fabrics that the brand markets to support circulation and recovery.

Recovery sleeves and wearable supports

LI

Life Fitness

Life Fitness makes commercial and home fitness equipment for gyms, hotels, homes and other settings, covering cardio and strength training. It operates as one unified company with two brands, Life Fitness and Hammer Strength. The company says its legacy began in 1968 with the LifeCycle, which it calls the first electronic exercise machine.

Specialist sports equipment

NO

NordicTrack

NordicTrack makes home exercise equipment, including treadmills, exercise bikes, ellipticals and rowers, linked to iFIT personal training programmes in which the machine follows the trainer's incline and speed. Founded in 1975, it started with a wooden ski machine built for serious athletes and says it has spent more than 50 years in home training, in nearly 10 million homes. ICON Health & Fitness acquired NordicTrack in 1998, after which the brand moved into treadmills and ellipticals. NordicTrack is a brand of iFIT Inc.

Specialist sports equipment

PR

Precor

Precor designs commercial fitness equipment for gyms and other facilities, including treadmills, elliptical trainers, stair climbers, rowers and strength machines. The company says it was founded in 1980, launched its first rower in 1981 and introduced its EFX elliptical cross trainer in 1995. Its more recent products include connected cardio consoles and strength lines; the company presents these as equipment for facility operators rather than a direct-to-consumer subscription service. Precor is part of Peloton.

Specialist sports equipment