Oura began in 2013 in Oulu, Finland, founded by Petteri Lahtela, Kari Kivelä and Markku Koskela, who came from the city's tech industry, including Polar and Nokia. The company's smart ring measures sleep and recovery, and its original name, Jouzen, came from the Finnish word for swan before it was renamed Oura.
Same category, HQ in USA
BUBushnell Golf calls itself the #1 rangefinder in golf and draws on more than 65 years as a maker of high-performance sports optics. It makes laser rangefinders such as the Tour V7 Shift with a dual-color OLED display and Slope technology, GPS devices with HD color touchscreens, and home golf simulation products. Bushnell Golf is part of Revelyst, which lists it in its current portfolio of golf-technology brands.
Specialist sports equipment
CHChronoTrack provides race timing hardware and event management software for endurance events, from timing systems trusted by high-profile events to an Event Dashboard for registration and results. It began in 2007 when a team in Evansville, Indiana that used RFID to track military MRE shipments started testing whether the same technology could track runners.
Race timing and event management
COCOROS makes GPS watches and training tools for endurance athletes, combining advanced technology with sports science so athletes can train with purpose and measure progress. Its range includes ultralight AMOLED GPS watches and performance watches built for racing and training in the mountains, and it connects with a range of fitness platforms.
Specialist sports equipment
GAGarmin designs GPS and connected products for sport, outdoor use and other fields including aviation and marine navigation. Its fitness range includes Forerunner running watches and devices for cycling, triathlon and golf, with different training and health features by model. A January 2026 company press kit reports more than 300 million products shipped since 1989, while its annual report states 2025 revenue of $7.25 billion; both are company-reported measures, not results for any athlete. Garmin Ltd. is the listed corporate group behind these products. It acquired Tacx, the maker of indoor bike trainers, in 2019.
Specialist sports equipment
GOGoPro makes action cameras, accessories and video software for recording and sharing experiences. Founded in 2002 by Nick Woodman, the company traces its first camera idea to his search for a way to film himself and friends surfing. Its product and activity pages cover uses including mountain biking, hiking, skiing, snowboarding, diving and travel. Based in San Mateo, California, GoPro serves consumers worldwide through cameras, mounting accessories and related software and services. Its GoPro Awards program invites users to submit footage to challenges, while GoPro for a Cause supports nonprofit storytelling. Camera specifications, subscription features and product availability vary by model, offer and market.
Action cameras, accessories and video software
HAHammerhead was founded in 2013 by Piet Morgan and Laurence Wattrus and focuses its effort on the Karoo cycling computer rather than a broad product range. Headquartered in New York City, it operates as an independently run subsidiary of SRAM.
GPS cycling computers
HAHawkin Dynamics is a human performance technology company that makes wireless force plates and software to help coaches, clinicians and athletes make decisions from clear, actionable data. Founder Ben Watson spent a decade in the motion-analysis industry before starting the company to offer a user-friendly way to test athletes. It released its first force plates in 2017, consolidated its team in Westbrook, Maine, in 2018, and describes itself as a family business.
Force-plate testing and athlete monitoring
HUHudl supplies video, data, AI and operations technology for athletes, coaches, teams and sports organisations. Its products include hands-free HD cameras for recording and livestreaming, team and athlete performance analysis, wearable tracking, scouting and recruiting tools, ticketing and fan-engagement services, and administration for schedules, rosters, tryouts and payments. The platform connects captured footage with AI-assisted insights, highlights and communication tools across youth, school, collegiate and professional sport.
Video, data and performance analysis
