POC Sports

CR

Craft Sportswear

Craft makes functional training and competition clothing for endurance sports and has done so for four decades. It has worked with the professional sports world for almost as long, and says its garment design knowledge comes largely from long collaboration with elite athletes around the world. Craft Sportswear is part of New Wave Group, a Nordic group in promotional and sports apparel, and supplies shoes to the Uno-X Mobility cycling teams.

Sports apparel and footwear

EI

Eivy

Eivy is a Swedish clothing brand from Åre, making multifunctional base layers and snowboard clothing with an integrated neck warmer and recycled fabrics. Snowboarder and designer Anna Vister founded it in 2009.

Base layers and snowboard clothing

BO

Bookman

Scandinavian visibility brand combining minimalist bike lights, reflective wear and safety accessories for urban riders and runners. The catalogue combines front and rear bike lights with wearable illumination and reflective accessories shaped for everyday urban use.

Urban cycling visibility accessories

HE

Hestra

Hestra is a Swedish glove maker founded in 1936 by Martin Magnusson in the village of Hestra, in the Småland region. It is a privately owned family company.

Gloves

HO

Houdini Sportswear

Houdini Sportswear is a Swedish outdoor and sportswear brand with its head office in Nacka, near Stockholm. Founded in 1993, it makes functional and durable clothing for women, men and children, with a focus on circular design.

Outdoor and sportswear

PE

Peak Performance

Peak Performance is a Swedish mountain and ski brand headquartered in Stockholm. It was founded in 1986 in Åre by skiers, one of them a World Cup-winning mogul skier, and makes technical clothing for skiing and the outdoors. Peak Performance is part of Amer Sports.

Technical ski and outdoor clothing

BJ

Björn Borg

Björn Borg is a Swedish sports fashion brand whose core products are underwear, sportswear, footwear and bags. Björn Borg AB is headquartered in Solna and listed on Nasdaq Stockholm.

Sports fashion: underwear, sportswear, footwear and bags

BO

Borstiq

Borstiq makes horse grooming brushes and care products with natural materials. The Swedish brand has been making brushes since 1989 and is part of Willab AB.

Horse grooming brushes and care