Veloforte makes energy and protein bars aimed at endurance athletes. Its company page names Marc Giusti in brand and marketing and Lara Giusti in product development, explaining that a search for food to fuel Marc's long cycling rides helped inspire the recipes. It presents its kitchen-made, real-food approach as a preference over synthetic options. Claims about performance and recovery are Veloforte's own; ingredients, allergens and nutrition should be checked for the particular product and activity.
Same category, HQ in United Kingdom
CHIndependent Surrey roaster supplying race-day coffee and cyclist-focused blends, including collaborations with British cycling events. Its range spans signature blends, single-origin coffees and subscriptions, while its published sourcing model centres on transparent, long-term relationships with producers.
Specialty coffee for endurance athletes
FOB Corp known for vegan protein powders with compostable packaging and a meal-donation programme tied to every purchase. Its range covers protein, nootropics and daily supplements, presented with a plant-based positioning and packaging choices designed to reduce waste.
Plant-based protein and supplements
HIHIGH5 sells energy gels, electrolyte drinks and recovery products for endurance athletes. The brand says two British triathletes started it in 1994 and describes product formulation and testing with its staff and athletes. Its privacy notice identifies AB Sports Nutrition, a division of ABF Grain Products Ltd, as the owner and operator of HIGH5 Sports Nutrition. Claims that a formulation improves performance or digestion are the brand's own and should not be treated as a guaranteed outcome.
Performance nutrition and hydration
MOMountain Fuel makes sports nutrition for running, cycling, triathlon and other endurance sports, including Sports Jellies and flapjack bars designed as a system for energy and recovery, and features testimonials from runners such as Kilian Jornet and Jon Albon. Based in Keswick in the Lake District, it was founded by former soldier Darren Foote, who found no effective, stomach-friendly nutrition system during his army service. It says it was the first company to specialise exclusively in balanced supplements for extreme and endurance sport, developed through nearly two years of research and field trials. It supported the Montane Lakeland 50 & 100 in 2016.
Endurance fueling and hydration
OTUK sports nutrition brand producing energy gels, drinks and bars for endurance athletes, built around honest, inclusive advice and products that deliver on both function and taste.
Endurance nutrition and hydration
PRPrecision Fuel & Hydration develops electrolyte supplements and personalised plans for endurance athletes to manage fluid, sodium and energy intake. Founder Andy Blow says the business launched in 2011 after he explored sweat testing and individual differences in sodium loss during long-distance triathlon. The company says it has provided hydration services to professional teams in football, rugby, American sports leagues and motor racing, as well as endurance athletes; those are historical service claims, not a current sponsor list.
Personalised hydration and fueling
PUMakes tested hydration, recovery and wellness formulas used by runners and hybrid athletes, with products spanning electrolytes, collagen and adaptogens. The current range extends from electrolytes and energy gels to recovery and wellbeing products, alongside running clubs that connect the brand to its athlete community.
Performance supplements and hydration
SCScience in Sport makes sports-nutrition products for energy, hydration and recovery, including fuel for endurance training and competition. The company says it has supplied elite athletes since 1992 and describes research-based formulation as part of its approach, without that claim itself proving effectiveness. On its official page it names GB Athletics, Saracens and Tottenham Hotspur as current official sports-nutrition partners, and the England Football Association as a performance-research partner.
Endurance and team sports nutrition
