Therabody

HY

Hyperice

Hyperice makes recovery and wellness technology, including massage guns, Normatec Elite leg compression, the Venom Go heat and vibration device and an all-in-one contrast therapy device with heat, cold and air compression. Founded in 2011, it says its mission is to help everyone on Earth move better, live better and be better, and that its products are used by top athletes and consumers in more than 60 countries. The company is Hyper Ice, Inc., doing business as Hyperice, and it sells through a network of premium retail partners.

Specialist sports equipment

WH

Whoop

WHOOP provides a wearable and membership service that tracks sleep, exertion and recovery metrics to offer personal feedback. Its about page names Will Ahmed as founder and describes the training questions that led to the product; a company press page dates WHOOP to 2012 and identifies Boston as its base. Claims about scientific support and behaviour change are the company's account and do not make wearable estimates a medical diagnosis or guarantee a health result for each subscriber.

Specialist sports equipment

BU

Bushnell Golf

Bushnell Golf calls itself the #1 rangefinder in golf and draws on more than 65 years as a maker of high-performance sports optics. It makes laser rangefinders such as the Tour V7 Shift with a dual-color OLED display and Slope technology, GPS devices with HD color touchscreens, and home golf simulation products. Bushnell Golf is part of Revelyst, which lists it in its current portfolio of golf-technology brands.

Specialist sports equipment

CH

ChronoTrack

ChronoTrack provides race timing hardware and event management software for endurance events, from timing systems trusted by high-profile events to an Event Dashboard for registration and results. It began in 2007 when a team in Evansville, Indiana that used RFID to track military MRE shipments started testing whether the same technology could track runners.

Race timing and event management

CO

Coros

COROS makes GPS watches and training tools for endurance athletes, combining advanced technology with sports science so athletes can train with purpose and measure progress. Its range includes ultralight AMOLED GPS watches and performance watches built for racing and training in the mountains, and it connects with a range of fitness platforms.

Specialist sports equipment

GA

Garmin

Garmin designs GPS and connected products for sport, outdoor use and other fields including aviation and marine navigation. Its fitness range includes Forerunner running watches and devices for cycling, triathlon and golf, with different training and health features by model. A January 2026 company press kit reports more than 300 million products shipped since 1989, while its annual report states 2025 revenue of $7.25 billion; both are company-reported measures, not results for any athlete. Garmin Ltd. is the listed corporate group behind these products. It acquired Tacx, the maker of indoor bike trainers, in 2019.

Specialist sports equipment

GO

GoPro

GoPro makes action cameras, accessories and video software for recording and sharing experiences. Founded in 2002 by Nick Woodman, the company traces its first camera idea to his search for a way to film himself and friends surfing. Its product and activity pages cover uses including mountain biking, hiking, skiing, snowboarding, diving and travel. Based in San Mateo, California, GoPro serves consumers worldwide through cameras, mounting accessories and related software and services. Its GoPro Awards program invites users to submit footage to challenges, while GoPro for a Cause supports nonprofit storytelling. Camera specifications, subscription features and product availability vary by model, offer and market.

Action cameras, accessories and video software

HA

Hammerhead

Hammerhead was founded in 2013 by Piet Morgan and Laurence Wattrus and focuses its effort on the Karoo cycling computer rather than a broad product range. Headquartered in New York City, it operates as an independently run subsidiary of SRAM.

GPS cycling computers