WHOOP provides a wearable and membership service that tracks sleep, exertion and recovery metrics to offer personal feedback. Its about page names Will Ahmed as founder and describes the training questions that led to the product; a company press page dates WHOOP to 2012 and identifies Boston as its base. Claims about scientific support and behaviour change are the company's account and do not make wearable estimates a medical diagnosis or guarantee a health result for each subscriber.
Same category, HQ in USA
COCOROS makes GPS watches and training tools for endurance athletes, combining advanced technology with sports science so athletes can train with purpose and measure progress. Its range includes ultralight AMOLED GPS watches and performance watches built for racing and training in the mountains, and it connects with a range of fitness platforms.
Specialist sports equipment
GAGarmin designs GPS and connected products for sport, outdoor use and other fields including aviation and marine navigation. Its fitness range includes Forerunner running watches and devices for cycling, triathlon and golf, with different training and health features by model. A January 2026 company press kit reports more than 300 million products shipped since 1989, while its annual report states 2025 revenue of $7.25 billion; both are company-reported measures, not results for any athlete. Garmin Ltd. is the listed corporate group behind these products. It acquired Tacx, the maker of indoor bike trainers, in 2019.
Specialist sports equipment
CHChronoTrack provides race timing hardware and event management software for endurance events, from timing systems trusted by high-profile events to an Event Dashboard for registration and results. It began in 2007 when a team in Evansville, Indiana that used RFID to track military MRE shipments started testing whether the same technology could track runners.
Race timing and event management
HYHyperice makes recovery and wellness technology, including massage guns, Normatec Elite leg compression, the Venom Go heat and vibration device and an all-in-one contrast therapy device with heat, cold and air compression. Founded in 2011, it says its mission is to help everyone on Earth move better, live better and be better, and that its products are used by top athletes and consumers in more than 60 countries. The company is Hyper Ice, Inc., doing business as Hyperice, and it sells through a network of premium retail partners.
Specialist sports equipment
STStryd makes a shoe-mounted running power meter that pairs with a watch to give real-time power guidance, backed by Adaptive Training plans and race pacing targets. Work on the first Stryd Pioneer began in late 2014, inspired by cycling power meters and the goal of giving runners an objective measure of intensity.
Running power meters
THTherabody makes Theragun handheld percussive-massage devices and other wellness tools. Founder Jason Wersland says he began developing the Theragun after a motorcycle accident left him looking for a way to relieve his own muscle pain. The devices are designed for self-massage and use a multigrip shape; the brand's statements about depth, blood flow or recovery are product claims, not independently verified treatment outcomes for every user. Therabody remains the corporate brand behind the Theragun range.
Specialist sports equipment
WAWahoo Fitness makes connected training devices for cycling and running. Its current store lists KICKR indoor bicycle trainers and smart bikes, ELEMNT GPS cycling computers, heart-rate monitors, sensors, pedals and the KICKR RUN treadmill. The brand describes an indoor/outdoor ecosystem in which an ELEMNT computer pairs with a KICKR trainer to use cycling data and routes indoors. This description is based on Wahoo's own active product catalogue; it does not repeat the old description's named WorldTour sponsorships because their current terms were not verified on the pages checked.
Specialist sports equipment
BUBushnell Golf calls itself the #1 rangefinder in golf and draws on more than 65 years as a maker of high-performance sports optics. It makes laser rangefinders such as the Tour V7 Shift with a dual-color OLED display and Slope technology, GPS devices with HD color touchscreens, and home golf simulation products. Bushnell Golf is part of Revelyst, which lists it in its current portfolio of golf-technology brands.
Specialist sports equipment
